Let’s Grow your fundraising
Generosity X partners with charities to increase their annual giving revenue through optimization and innovation. We are laser-focused on Conversion Rate Optimization (CRO) and have a track record to prove it.
We champion
your growth.
Achieving great results comes from the quality of our input. At our core, Generosity X’s values are our commitment to you, and the distinctive approach we take to serve you.
⬤ AUTHENTICITY
KEEPING TRUE
TO YOU
All relationships are built on trust and being authentic allows for trust to grow. If something isn’t going well - let’s talk about it rather than avoid it.
⬤ HUSTLE
Meeting deadlines
We like a fast-paced environment. Why? For us, it means we are excited about what we are working on and are eager to see the end result.
⬤ abundance mindSet
Being Generous
Having an abundance mentality means we can be generous with others and ourselves in order to make the greatest possible outcome.
CORE AREAS OF WORK.
01. Generosity Experience Roadmaps (GXR)
We’ll build a robust marketing strategy with you that helps you:
Messaging: We’ll help you develop clear messaging that will actually drive donations. We help you identify your key claims of values in order to develop “donor personas” as well as “donor promises”.
Roadmap: A roadmap and action plan with clear steps to help your organization acquire donors, retain existing donors, and cultivate those relationships. It’s called a roadmap for a reason - this is not another audit.
Forecasts: We’ll share your capacity for growth so you can understand your growth. You’ll have a marketing plan with clear benchmarks and key performance indicators to help measure your marketing.
Feel like you need a marketing plan but don’t want to waste your precious donor dollars? We have a money-back guarantee on all GXRs.
02. Website Optimization & experimentation (CRO)
Your Website is arguably the most important fundraising medium for your organization - yet it is often a “set it and forget it” area of your growth. At Generosity X, we will help you run A/B tests and experiments on your Website to increase conversion.
Giving through the web is becoming more and more popular - especially from new donors. It costs you to not have it optimized. We’ll run 1-2 experiments on your website per month to fuel your online revenue.
With all our CRO work we guarantee ROI (or else we’ll refund you).
03. Donor Acquisition
If you're looking to grow, finding new donors is a requirement- plain and simple.
And while donor acquisition is a must for any organization, it can be one of the most expensive line items on your fundraising budget. Getting it right is critical for your long-term growth.
We help organizations of all sizes acquire new donors efficiently and in a measurable way so that you can scale your growth. While some agencies care about impressions, we think donations are much better.
No more guessing games.
04. Donor RETENTION
In order to maximize ROI and scale your growth, you need to retain donors. Generosity X works with organizations to help donors see your organization as a place worthy of another donation, and another and another.
We help a donor understand the next problem that involves their help and why they are essential to accomplishing it.
Donor retention is a massive problem for many charities but through engaging and compelling direct-response fundraising campaigns, we help you excite your donors so they give year in and year out.
05. donor CULTIVATION
The most impactful thing you can do for your fundraising is deepen the relationships with your donors. What does that mean? It means engaging and cultivating to create more generous donors. For us, this means developing mid-level, monthly, major, and legacy donor programs.
We believe that philanthropy should be a joyful experience. That's why we offer unique fundraising programs that help tailor to your donor's interests and preferences.
By doing so, it creates a personalized and exciting fundraising journey for them and a deeper connection with who they are and your cause. Our services include designing branded monthly donor programs, building mid-level donor programs, and conducting donor surveys.
Meet Our Team
Matthew Hussey
Lead Strategist
Hi, I'm Matthew Hussey, Founder at Generosity X. My job is to work with our clients to help solve their problems. Success means that they can acquire new donors, retain existing donors, and unlock new sources of generosity.
I believe that fundraising doesn't need to be stressful - it can be fun, rewarding, and even transform your day-to-day work. I'm here to serve great organizations like yours, and my approach is always tailored to your unique needs. Whether you're looking to launch a new campaign, engage with your donors, find new donors or optimize your fundraising strategy, I'm here to help.
So if you're ready to feel the joy of taking your fundraising to another level then let's talk →
Becca Gust
Client Operations lead
Aaron Graston
Data programmer & Developer
Chantal New
Design Lead (Contractor)
Dito Dakota
Optimization Strategist
IT’s TIME TO THRIVE WITH US.
Ready to take your fundraising to the next level?
⬤ Planning
- Generosity Experience Reviews
- Web Strategy
- Strategic Visioning Days
- Value Proposition Workshops
⬤ Conversion Rate Optimization & ACQUISITION
- Digital Advertising
- Direct Mail Acquisition
- Website Experimentation & A/B Testing
- Email Acquisition
- Lapsed Reactivation Programs
⬤ Retention
- Direct Mail Solicitations
- Email Fundraising
- Campaign Landing Pages
- Video & Audio Touchpoints
⬤ Cultivation
- Mid-Level Donor Programs
- Integrated Donor Surveys
- Thank You Cards & Letters
- Monthly Donor Programs