Ready to take your fundraising to the next level?
Discover how we can help you plan, acquire, retain, and cultivate donors — all backed by data and expertise.
Get a FREE KPI Review
OUR SOLUTIONS
Discover How we can Help
Planning
Every successful campaign starts with a clear plan. We work with your team to map opportunities, define priorities, and build a roadmap for growth.
Web Strategy
Your website plays a critical role in donor conversion. We improve performance through testing, personalization, and data-driven optimization.
Acquisition
Growth requires reaching new audiences and converting them into first-time donors. We design acquisition programs that expand your donor base efficiently.
Retention
Strong donor relationships drive long-term impact. We create campaigns that keep supporters engaged and giving year after year.
Cultivation
Major and mid-level donors need thoughtful engagement. We build programs that deepen relationships and increase long-term donor value.
Core Areas of Work
Generosity Experience Roadmaps (GXR)
We’ll build a robust, data-driven marketing strategy that helps you attract, retain, and cultivate donors. You’ll walk away with clear messaging, an actionable roadmap, and growth forecasts — all backed by a money-back guarantee.
Build Growth Roadmap
Website Optimization & Experimentation (CRO)
Your website should be your top fundraiser. We’ll run monthly experiments to increase conversion rates and online revenue — guaranteed ROI or your money back.
Optimize WebsiteDonor Retention / Direct Response
We design direct-response campaigns that remind donors why they matter, keeping them inspired to give year after year.
Improve Donor RetentionDonor Cultivation
Philanthropy should be joyful. We help you design programs that build genuine, lasting connections — from mid-level to monthly and legacy donors.
Strengthen Donor RelationshipsDonor Acquisition
We help organizations acquire donors efficiently through measurable campaigns — no vanity metrics, just results that matter.
Grow Donor Base
OUR ADVANTAGE
The HEARTS Framework, a proven way to build meaningful donor experiences
One clear score. One clear roadmap.
Your HEARTS Audit reveals where your donor experience excels, where it’s weak, and how to improve it for sustainable growth.
H
Human
Makes giving feel personal and connected.
E
Emotion
Creates meaningful emotional pull and urgency.
A
Action
Removes friction so giving feels intuitive.
R
Reward
Helps donors feel valued and appreciated.
T
Trust
Builds confidence and long-term commitment.
S
Significance
Shows donors the real impact of their support.
What Our Clients Say
"GenerosityX helped us completely rethink our donor experience. What stood out most was how they empowered our team to understand why the changes worked, not just implement them."
Sarah Langford
Director of Development
"The team at Generosity X also provided strong support throughout the process. Their responses were quick and helpful whenever we had questions. The analytics gave us clear insights, which helped us review results and plan our next steps with confidence. I would recommend Generosity X to any organization looking to improve donor engagement and fundraising results."
Sarah Langford
Director of Development
"My experience working with Matt and the team at Generosity X was outstanding. From the start, Matt showed a clear understanding of our goals and what we needed. Their expertise in running surveys for major gifts and legacy prospects strengthened our fundraising strategy. The platform felt easy to use, which made the survey process smooth from start to finish."
Sarah Langford
Director of Development
Your Growth Starts Here
Get a free KPI Review to understand what's working — and what's holding you back. You'll receive a personalized report with actionable recommendations to increase donor conversion and retention.